You need to connect with potential customers, but you don’t have time to tinker with the latest platform. So focus on your work—and let PhotoAssist handle your social media.
In 2009, we created the United States Postal Service’s main Facebook page. We then developed a separate Facebook page for stamps, started the Stamp of Approval blog, and gave the U.S. stamp program a lively presence on Pinterest and Twitter. We now advise a major public-relations firm to ensure that the Postal Service’s content isn’t just engaging but accurate, too.
Thanks to our way with pictures and words, a venerable institution found 21st-century ways to connect with customers, sell products, and keep the public informed.