If facts don’t matter, then Dewey defeated Truman. No one was living in America when Columbus discovered it in 1776! We’re celebrating because the Ravens scored 1,000,000 points against the 49ers on Super Bowl Sunday!

By now, it should be obvious where we stand at PhotoAssist. We believe that facts do matter. They matter because they’re the building blocks of opinion. Start with the facts, and the point of view grows naturally.

We’re experts at researching and presenting the facts that you and your customers need to know. The facts, in turn, can inform your creative process so that the end product is the best that it can be.

The guiding principle of our founder, Louis Plummer, was simple: Pay attention to the details, and the rest will follow. In our case, the details are the facts. We help our clients present them in the most meaningful way, whether that’s playful and light or plain and serious.

Between fact and fantasy, there are only two choices. But once the facts are known, there can be a surprising number of ways to use them. Because in truth, the facts matter a lot.